Styled Stitch is an E-commerce website that rents out formal attire to children in the age group of 10-18. Its aim is to help parents save money and resources by not buying clothes that their kids will wear a few times before growing out of them. Varun Kedia and Shaaran Balamurugan wanted to start this business because they noticed the negative impact that throwing away clothes had on the environment. They also noticed the extensive purchase of formal attire, which the child would only wear once or twice before they grow out of it.